Already Famous was a multi-tired lifestyle campaign which explored the urban skate phenomenon taking place in New York City during 2012. Airwalk wanted a link with a string of events programed to provide a glimpse into the continually growing subculture which transcends multiple genres and races to grow into one big popular youth movement. The campaign featured product design, print media, gorilla style wild posting-street activations, live events, video, interactive websites, and social media content.

Created in honor & support of legendary skater Harold Hunter & The HHF, Already Famous trended hard on social media and the campaign culminated into a unique 42 minute documentary titled "WEOUTHERE" which follows a group of black skaters in New York city during the summer of 2012.

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"There were mad legends in the room, and I'm a legend, so I had to bust"

- Harold Hunter


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Branded Content


Keith is Already Famous

Puffin is Already Famous

Rob is Already Famous


Wade is Already Famous

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Event Series Recap Films





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FATHOM

Already Famous

Agency: Fathom
Executive Creative Director: Mitchell Ware
Executive Producer: Nolan Rosemond
Content Creative Director: Ron Brodie
Head of Production: Tessa Travis
Art Director: Hélène Zünd

WEOUTHERE

Director & Editor: Ron Brodie
Producer: Tessa Travis
Director Of Photography: Samuel Rodgers
Camera Operator: Alex Ghassan
Additional Editing: Opiyo Okeyo
Music: Vanguard Bots

 


This campaign was created in honor & support of legendary skater Harold Hunter & The HHF